Ultimate Amazon PPC Hack (Super Low ACoS)

10/16/2018

When you run a PPC campaign on Amazon you are trying to get your Advertising Cost of Sale (ACoS) to be really low. And you are lucky because KTnine came up with a hack to get super low ACoS.

One of the campaigns they ran had an ACoS of 1.6%. 1.6%!!! That is INSANE how low it is! Just for a reference, the average ACoS on Amazon is around 30%. So how did they manage to do it?

The campaign they created was a Low Bid {product name} Campaign. For their daily budget, they put $50 and selected Automatic Targeting. Next steps are to add an Add Group Name which again you can put Low Bid {product name}, select the product you want to run this campaign for, and now is where the magic happens.

In the default bid section, Amazon is showing you what they think the bid should be and a range where you should be bidding.  For example, Amazon could suggest that your default bid should be $1.18 and that the bid range is between $0.47 and $1.95.  Which means that you should not bid below $0.47 and not higher than $1.95.  But what if you could bid lower than that, let's say $0.10?  

When you bid so low, you will not have that many impressions or clicks.  It would take a week to have about 50 impressions and maybe a couple of clicks. The process is slow and it doesn't seem great, but in the meantime, Amazon is doing its magic in the background. 

Now after a week, you will raise the default bid from $0.10 to $0.25, and the week after that at $0.40 and increase again if necessary by increments of $0.15 every week.  This is a slow process and it takes time but we are trying to have a very low ACoS campaign that is producing sales. In the meantime, you should be running other campaigns and just forget about this one.

So there you go, a very simple hack to have a PPC campaign with super low ACoS.  If you liked this post please share it with other people so they can see this hack as well! If you want to see more hacks, subscribe below, and you will be the first one to get them! 


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