The 7/7 Rule | How to Find a Product on Amazon


Amazon product research can be really overwhelming.  There are some many products out there and you have no idea what to sell. Or you might have a product idea but you need to find out how competitive is the niche or the product itself. How do you do that? Well here are a couple detailed steps on how to do Amazon product research.

The 7/7 Rule

When you do product research, you need something that will let you know immediately if the product is too competitive.  In order to do this research, you will need the Jungle Scout Google Chrome Extension.  

So what is the 7/7 rule? When we use the 7/7 rule, we take the quick research made by the Jungle Scout Chrome Extension and look at the first 10 products!  Over there, we want to find 7 out of 10 products (no ads) that have over $5000 in revenue.  This means that the product sells and there is high demand.  The next thing we are going to find is if 7 out of 10 products (no ads) have 75 or fewer reviews.  What this means is that there is low competition and you can compete in the market.  If you have found 7 or more products that make $5000 or more and 7 products or more that have below 75 reviews, than congrats, that is a product you can sell!  The goal is to find products that have high demand and low competition.  With this simple rule, you can quickly figure out if the market is proven to sell.  You don't want to launch in a product where there is one guy that has $70,000 in revenue per month and all the other ones are making $400.  This shows that the market is dominated by one seller and you have to beat that seller which it is pretty hard to do.


Okay, now you have made the product research and you used the 7/7 rule and found a product to sell.  For a business to thrive you need cash flow.  Best way to generate cash flow is if your product will have a 200% ROI.  So find a product that has a 200% ROI.  Click here to learn all about ROI and how to calculate it.

Click here for a detailed video on how to do product research.