5 Hacks On How To Optimize Your PPC Campaign On Amazon FBA
Optimizing your Amazon campaign is very essential, and it could make or break your business, so you ought to do it well. This is the reason behind every business on the internet. To generate lots of sales and still make your spends to be within your budget so that you'll make profits, then you ought to master the craft of optimizing your PPC campaigns. Below are 5 steps to optimize your PPC campaigns.
1. Pause/Negate Bad Keywords
The very first step to optimizing your PPC campaign is to remove bad keywords. These are keywords that you get clicks from, but never made sales from them. Damn, that's so annoying. How could you continue spending money on a keyword without making any sale? That loss and I feel bad whenever this happens. So the best thing to do is to pause or negate those keywords, then focus on those making your sales.
2. Increase Your Bids On Good Keywords
Now that you've removed the bad keywords, you'll have more budgets for good keywords. Good keywords are goldmines. They are the reason behind your smiles whenever you look at your Amazon sale. So what you should do is to invest more in those keywords. Increase the bids, beat your competitors and keep all the traffics to yourself. With that, more sales will roll in.
3. Decrease Your Bids On Bad Keywords
When I talk of 'Bad keywords' here, I'm not talking about those listed in no. 1, I mean keywords that bring you little sale. Average keywords to be specific. You decrease your bids so that your average cost would stay in check.
4. Take Keywords From Automatic Campaigns To Manual Campaigns
So you've seen the good keywords, and you want to manually monitor them so that you can make even more sales? They are your goldmines, so you need to transfer them to your manual campaigns so you could monitor and improve them properly. These keywords can also be gotten from Amazon database, or whichever source you trust. Get them and add them to your manual campaign.
5. Targeting Improvement
Starting out with big broad keywords, then you move them to phrase match campaigns, then to exact match campaigns based on how well it converts. In based match campaigns you'll spend less for a targeted keyword, this is because it is more precise and more exact of whichever keyword you're targeting.
The last step is you need to optimize is based on what your profit margin is. If your profit margin is 80%, then there's a lot more room to work with the Average Cost Of Sales (ACOS). However, if your profit margin is 15%, then you need to do a lot of optimizing and targeting, so as not to suffer loss, and to keep your ACOS under your profit margin.
Step 1-5 are all that you need to do daily to keep your PPC optimized. So if you're running about 20-30 campaigns, then this would be a pain in the ass. You're going to lose it, damn; you have to put lots of stressful hours to keep you PPC optimized. So that's why there's a bonus step that would be more effective and automated.
This is an all-in-one step that helps you automates step 1-5, so you won't have to spend many working hours trying to optimize your campaigns. These are what Teikametrics can do for you:
✔️ Get rid of bad keywords
✔️ Works with sellers central
✔️ Adjust your bids hourly (Humans can't do that)
✔️ Migrate good keywords from automatic to manual
✔️ Takes manual to Phrase match, and Phrase match to Exact match simultaneously
Teikametrics cost $99 monthly, and it helps you move lots of money and save time as well. Imagine having several PPC campaigns; you definitely cannot manage them manually. So it's worth the price.
This is a well-structured article on how you can optimize your PPC campaigns as quickly as possible, do good to use them and smile to your bank account. If you have found value in this post please share it with others! Subscribe below for our newsletter and be the first to hear about our next post!