The Best E-Commerce Website Builder

BigCommerce vs. Shopify vs. Wix

Customize your site, manage shipping and payments, and list your products on Amazon, eBay, and Facebook with the #1 e-commerce platform.

Whether you sell online, on social networks, in stores, Shopify supports you everywhere and manages all aspects of e-commerce.

Get a free website designed for you with Wix Artificial Design Intelligence or get total design freedom with the Wix Editor. You can always add advanced functionality to your website with Wix Code. 

BigCommerce is a great platform for new and small businesses, but larger businesses who earn more than $125,000 in revenue every year may want to look elsewhere as the cost to run your business will only rise with BigCommerce even though few additional features are added.

BigCommerce offers a lot of useful and easy-to-use features, and you can try them out yourself free for 15 days. Click the link below to get started.


Main Features

  • Stores are mobile-friendly.
  • SEO-friendly.
  • Built-in marketing features.
  • Design options: themes, point-and-click tools, customizable CSS/HTML.
  • Integration with hundreds of leading accounting, marketing, and inventory management systems.
  • You can hook up your own domain name.
  • Reports, and payment gateways built-in.


  • All-in-One Solution
  • Easy to use
  • Competitive Pricing
  • No Transaction Fees

  • Multiple Sales Channels
    BigCommerce Support
    Creating Products is Simple
    Store Management


  • Extra Fees for Successful Customers

  • Expensive BigCommerce Themes

  • No Lite Version

  • Theme Editor Could Use Improvements

If you are a first-time seller or a seller with basic products that do not have too many variants, Shopify is for you. If you have different types of products that need to be separated into categories and subcategories, you may want to consider hosting your store elsewhere. Adding this functionality to a Shopify store with an app will add an additional $10/month to your monthly fee.

This platform is also not suitable for sellers who sell products that come in a variety of different options. This includes sellers who use a "build your own" feature in their stores.


Main Features

  • More than 100 professional themes.
  • Stores are mobile-friendly.
  • You can edit HTML and CSS directly.
  • You can hook up your own domain name.
  • Usable website builder.
  • Full blogging platform available.
  • Marketing and SEO optimized (social media integration, product reviews, email marketing, discounts).
  • Unlimited bandwidth.
  • Site analytics.


  • All-in-One Solution
    Ease of Use
    Numerous Ways to Sell
    Shopify Customer Service
    Security at Shopify
    Store Management
    Shopify Shipping
    Staff Accounts


  • Transaction Fees
  • Cost of Some Apps & Themes May Raise Costs
  • No Proper Category System
  • Products Can Only Have 3 Options

Wix is primarily a site builder It's meant to give non-tech savvy folks the ability to design, build and manage their own websites without having to rely on a web developer.  Not recommended if you own a large eCommerce store or plan to grow.

Wix is a simple platform that makes it easy to create a well-designed eCommerce site. I highly recommend it if you only plan on building a simple store.


Main Features

  • Wide selection of professionally designed templates.
  • Drag-and-drop store builder built-in.
  • Photo galleries for showcasing your products.
  • Optimized for mobile use.
  • Global shipping and tax management.
  • Secured shopping cart.
  • Easy tracking for every order.
  • 100 fully customizable templates filtered by categories.
  • Tons of additional web apps and services available.
  • Hosting included.


  • All-in-One Solution

  • Ease of Use

  • Shipping

  • Wix Customer Service

  • Creating Products


  • Poor Reports & Analytics

  • No Integration with Shipping Carriers

  • No Category System

  • Limited Sales Channels

  • No SEO Section on New Product Page

The Verdict

While winding up this article, I want you to know that no matter how many comparison articles you may read but the only person who can guide you to opt for the best eCommerce platform is You! Because it all revolves around your plan, your project, your budget, your clients and your requirements. I just recommended the most popular eCommerce platforms to converge your requirements into one solution. 

Sorting through these different e-commerce platforms and their features, it seems that Wix and Shopify go head-to-head. Both are cheap and have a free trial version. Although the Wix E-commerce plan sounds like a big winner, Shopify has been around longer than Wix and has been dedicated to helping online stores.

BigCommerce, on the other hand, is a more serious e-commerce platform aimed at growing and medium-to-large businesses.

If you are still unclear about your decision; which platforms best suit your needs, then we would suggest that since every company offers a free trial, you should give these a shot before making your final decision.